It S All Lead Up To This Rolls Royce Heads Into Uncharted Territory
Spurred by commitments to electrification by its parent company BMW Group and tightening regulations surrounding emissions by governments worldwide, Rolls-Royce, ever the stand out, is having to fall into line. But, as is typical for the brand, they are stepping into new luxury territory with their latest model, a car named Spectre. A lot rides on the evolution to electric. The automaker as it stands today is nearly unrecognizable, in all the right ways, from the nameplate it was when Chief Executive Officer Torsten Müller-Ötvös took the reigns in January 2010....