Now Philbin wants to make a million, at least, off the fashion phenom he created. Coming to department stores in time for Father’s Day: “Regis brought to you by Van Heusen,” a line of shirts and ties that sell for $77.50 a set. Van Heusen expects to sell $50 million in Regis wear in the first year.
But with Regis making monotone mainstream, will the look become a fashion victim? “Do I want to look like Regis?” says Channing Barringer, 28, an exec who fancied brown-on-brown tones. “Definitely not.” Not for a million.