The watches are part of the move toward wearable technology, says Fossil’s Donald Brewer, who adds that the stylish add-ons can be profitable. “If someone is already spending $200 or $300 for a cell phone or PDA or iPod, they’ll spend a little more for something that’s a statement of who they are.” The watches will start at $150 and go above $300. Brewer sees profits in differentiating the style of the watches and their distribution channels, even if they carry the same technology. So some watches will be sold at electronics boutiques, while the costlier models will be at department-store jewelry counters.
title: “It Tells Time Too " ShowToc: true date: “2022-12-26” author: “Patricia Erwin”
The watches are part of the move toward wearable technology, says Fossil’s Donald Brewer, who adds that the stylish add-ons can be profitable “If someone is already spending $200 or $300 for a cell phone or PDA or iPod, they’ll spend a little more for something that’s a statement of who they are.” The watches will start at $150 and go above $300. Brewer sees profits in differentiating the style of the watches and their distribution channels, even if they carry the same technology. So some watches will be sold at Best Buy, while the costlier models will be at Macy’s jewelry counters.
